Coors brewery in Golden is here for the long haul, with modernization coming

Corporate move from Denver not affecting brewery operations

Posted 11/19/19
Molson Coors’ corporate offices may be moving out of downtown Denver, but the brewery in Golden isn’t going anywhere. In fact, Molson Coors announced plans to modernize the brewery at the same …

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Coors brewery in Golden is here for the long haul, with modernization coming

Corporate move from Denver not affecting brewery operations

Posted

Molson Coors’ corporate offices may be moving out of downtown Denver, but the brewery in Golden isn’t going anywhere.

In fact, Molson Coors announced plans to modernize the brewery at the same time it announced the corporate office move.

The brewery changes will be a modernization project with an “eye towards what it takes to be able to service our customers more effectively in the future,” said Craig Poupore, vice president of Golden valley operations at the Coors Brewery.

The project is expected to last four plus years, Poupore said, but people may start to see some of the physical changes as early as next year.

Being dubbed G150, the goal is to have the work completed by the time the brewery celebrates its 150th anniversary, which will be in 2023.

“We are pleased to hear that Molson Coors will invest several hundred million dollars to modernize its Golden brewery,” said Lorraine DAversa, chair of the Greater Golden Chamber of Commerce. “These upgrades (will) tie Molson Coors to our community over the long term, while providing hundreds of construction jobs over the next few years.”

The bulk of the modernization project will include system upgrades, Poupore said, such as discharge from the kettles and the base of the fillers, for example. These will help the company continue to have a more positive impact on the environment, Poupore added.

“We as a brewery have made huge strides in that area, in energy and water,” Poupore said. “This system will carry that forward to overcome some of the barriers the current equipment presents.”

The brewery in Golden is just one of the company’s major breweries that is landfill-free, meaning nearly 100 percent of its waste is re-used or recycled. Additionally, the brewery hosts an annual river cleanup along Clear Creek in downtown Golden. This year, it took place on Sept. 26 and about 150 people volunteered for the event.

The brewery in Golden is committed to community, Poupore said, and added the Molson Coors company plans on using local suppliers and providers for the modernization project.

“As the second-largest brewery in the world, Golden’s own Coors Brewery is often a sought-after experience. People throughout our country and the world at large tour the brewery when they visit our beautiful community,” DAversa said. “The Greater Golden Chamber of Commerce greatly appreciates the year after year support offered by Molson Coors and the Coors Distributing Company.”

Adolph Coors, an immigrant from Germany, opened his first brewery in Golden in 1873. His Golden Lager Beer would eventually become Coors Banquet, which is exclusively brewed in Golden still today.

“When the Coors family established the operations here … they were craft brewers at that time. We like to look at ourselves as a craft brewer that became very, very successful,” Poupore said. “People need to continue to view us as a local brewery, even though we’re very big.”

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